Editorial

The World Is Digital, Virtual Tours Playing A Laudable Role!

With the sudden surge in massive online activities and digital coherence where people are frantically trying to prove where the new normal exists in a certain fashionable domain, we need to think how the virtual tours are constantly going through an ebb and tide mode. The rise of several online platforms for marketing and catering to communication techniques and binding people together stands somewhere as one of the most victorious measures during the pandemic times. Online schools, classes, seminars, poetry and academic conclaves, conferences, theatre sessions, tutorials, and a host of umpteenth number of events that are now conducted online, have come to acquire a significance of their own. Let us not enter an infuriating debate whether this is good or bad, because online sessions have connected people all across the world.
As per a study shown by Brand Equity from Economic Times, the existence of virtual spaces has proved to be a boon across industries. As the report goes:
“A 2017 report by Ernst & Young and Event and Entertainment Management Association (EY-EEMA) suggested that the event industry in India was growing at a CAGR of 16% from INR 5,631 crore in 2016-17 to an expected mark of INR 10,000 crore by 2020-21.” (Source: https://brandequity.economictimes.indiatimes.com/news/industry/virtual-space-a-boon-to-events-across-industries/77265722 )
It is true, how virtual forces have now led us to discover a multilayered existence of our own. Simple talks, guest events, rituals, large corporate and industrial events all have their own prerequisites to channelize mass mobilization across states and state boundaries. This has, in turn, led to the growth of business, commerce, education and also cultural extravaganza. In fact, websites and online cultural and literary platforms now contribute to a major development of the urge of certain sections of reading public.
That is what we do at Techtouchtalk. Connecting lives across cultures, weaving tales of differences, similarities, joys, sorrows and creating an all-encompassing literary and cultural platform.
This week too, we are presenting a bouquet of thoughts, Sunday letters, and poetry to make your Sunday special.
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Sreetanwi Chakraborty