THE HEART MEETS THE MARKET ECONOMY: VALENTINE SPECIAL – Kunal Roy

Love is in the air. Revelry is in the air. The reason is as fresh as the cold breeze that sweeps the mother earth in the wee hours of the morning. February is here. The Valentine Week is on full swing. Lovers are in their best moods. They discover a sense of love and comfort in each other’s arms. The flowers have bloomed in the garden of love. The trees offer cool shades to the lovers engaged in various degrees of intimacy. Amorous conversation is the kernel of the whole story. Ipso facto, you do not have to run helter skelter for relishing the colours of love. It is very much at your door step. But you ought to be blessed with silver bucks before you move an inch to buy and propose with roses to your beloved!

There goes a talk “roses have thorns”. And thorns are going to prick you more and make you bleed as soon as you come across the sky high price of the items that simply range from a flower to a card from Archies gallery to a fascinating collection of light jewellery in different leading gold, silver and pearl shops.There is no tinge of doubt that your soul is bloated with pure love, but that ought to be accompanied with a good flow of money to celebrate the day to your heart’s content! Your heart vibes should match with the market syntax in the accepted sense of term. Visiting different places of repute, indulging in gastronomical delights , purchasing dear items from the well decked up market complex are just a handful of things, which will be at your disposal if money( sweeter than the honey) is there to grace the occasion!

A span of seven days. A range of names, beginning from Rose Day to Valentine’s Day. The lucrative market is in vogue. The lovers roam to find the best choice. But what about the commitment! Will their love ever culminate into a gala wedding ceremony? Will they be able to enjoy the warmth of their embrace forever? Answers to such pertinent questions are yet to be known. Forsooth ‘love’ attains the fettle of commercialisation. And our market super structure is there to add woods to the fire! Still love matters to us. Love binds us. Love inspires the soul even in the darkest hours of existence. Love brings the tears of joy in our eyes. Love kills us. Throttles the throat, sucks out the life from the corporeal. Yet we take immense care to immortalise this abstract emotion! Let us all celebrate the week of love, no matter what future has in store for us!!